How can I recognize a good agency?

What does working together really mean? And what is expected of meas a model? This guide is for every model, whether you are just starting out or are already experienced. It helps you navigate the modeling world and shows why a reputable agency is more than just a job provider.

Not All Agencies Are the Same

Switzerland has a wide range of modeling agencies. Some operate locally or nationwide, others have an international reach. Some specialize in advertising, others in fashion or film. It is also important to distinguish between traditional agencies and databases, casting platforms or online directories where anyone can register. This can often be difficult to understand, especially for beginners. How can you recognize a reputable agency? It has a valid placement license, it is easy to reach, transparent in its communication, and arranges real jobs with genuine clients. Many VSM agencies are also listed on models.com or have many years of experience in the industry.

What True Collaboration Means

When you are represented by an agency, it is more than just having your name in a database. The agency organizes much of the work behind the scenes: managing your portfolio, planning jobs, negotiating terms, coordinating appointments, and supporting you in the long term. It is your point of contact for bookings, fees, usage rights, and your professional image. Mutual reliability, regular availability, and open communication are key. If you are going to be away for a while, if your look changes, yif ou get sick, or if you are unsure about something, let them know in good time. The agency can only work well for you if it is informed.

Only one agency per market? Why is that?

Since Switzerland is a small country, models are represented by only one agency per market. This helps avoid conflicts and misunderstandings with clients and promotes professional cooperation between models, agencies, and clients.

Fees

The amount of your fee depends on the client, the time required, the rights of use, and your experience. Everything is communicated in advance.

What Matters: Reliability

Punctuality, communication, preparation, and professional behavior on set. Those who bring these qualities with them create trust. And trust is the foundation for good jobs, long-term cooperation, and personal development.

Feel free to ask

Every agency works a little differently. The VSM stands for agencies that actively support, inform, and accompany their models. It doesn't matter whether you are just starting out or have already worked on many productions.